How to Build and Organize a Local Fighting Game Scene

This is mainly directed for those without a current scene in their area/region. Those of you who may have a local scene already may use this to help broaden and build upon that community.

During the drafting phase of this blog, I’ve managed to come across the latest Wakeup, Shoryuken podcast, http://shoryuken.com/content.php?r=339-Wakeup-Shoryuken-E009-Community-Building-and-You] Community Building and You, which coincidently is based on the blog you’re reading right now! I was like, “Damn… a fucking podcast beat me to the punch!” Anyway, this will go into more detail about making this all happen.

Step 1: Establishing the Scene

Probably the first thing you may want to do is to identify the players. You can begin with yourself and a couple of friends that play regularly, then moving on to co-workers, fellow classmates from school, and even your sister’s/brother’s boyfriend/girlfriend. From there you can hit up that arcade of yours that still have Primal Rage, Virtua Fighter 2, and War Gods [url]http://www.youtube.com/watch?v=stYMjSOxk70[/url] with the 3D button that never seems to work and get with those guys who you never speak to, but have always enjoyed beating down in Street Fighter Alpha 3 and Ultimate Mortal Kombat 3.

Step 2: Building the Scene

Now that you have established the scene, you want to start building on what you have. Word of mouth has always been a great source for getting the word out. “Hey, did you know that there is a (game of choice here) scene here?” So now the word is out that people no longer have to rely on disappointing online matches with lag or players not on the same skill level and that there are people in the area who plays (and hopefully familiar with SRK) Believe me folks. It’s a small world out there and you’ll be surprised if you’d just ask. [That is how I found people when I was in Okinawa, Japan, ours and SRK’s very own Saotome Kaneda!]

So basically you’re recruiting and you do that by using what’s around you and most importantly… do you care to guess? The internet! In case some of you don’t know (and you should) SRK has a Regional Matchmaking Thread consisting of the following regions: Atlantic North, Atlantic South, Midwest, Northwest, Pacific North, Pacific South, Southwest, Canada, and World. There are other sources of media out there that you can use such as Facebook, Craigslist, Twitter, MySpace, and more.

No access to the World Wide Web? Do you have a local arcade, go to college, and have a few game retail stores nearby? Those are all great places to meet and advertise your scene. On the podcast, Renegade talks about forming clubs in school which is an awesome idea. Hell, try posting flyers up in areas you are allowed to. Mom and Pop game retailers are a great place to put up your flyers as they are not restricted to space purchased by vendors for marketing purposes like GameStop and Game Crazy. As a former Store Manager for GameStop, let me tell you, they will not let you put up ANYTHING that is not in the marketing guidelines or planogram for the company. Sometimes, however, you may get approval from your DM if it can help promote new games, and increase reserves and sales, but don’t press your luck if you’re trying to get something together for something that is played on last gen consoles. Really quick before I go on to the next step… A clever way to pass out your flyers at retail stores is to have them as manual sized inserts. Stick them in every fighting game case in the store and you’ll increase the awareness of the scene in your area whenever a customer purchases that used copy of Soul Calibur 4, Smash Bros. Brawl, or Tekken.

Step 3: Organizing the Scene

How do you organize a scene? After you have a good solid group of players that occasionally meets, you may want to start keeping track of names, phone numbers, gamer tags/handle, and etc. Maybe assign roles or finding someone who is responsible enough (and serious) to organize and keep up with everything. No, I’m not kidding. It really helps and keeps everyone up to date with what is going on and finding out what is going on in your community.

I’ve been following the ‘small’ but existing scene back in my hometown since I left and joined the Marines. Moving back last August, I really wanted to put us on the map and build a scene that everyone can be proud to be a part of. So I created a new thread (which I can edit and organize as I see fit) got names, numbers, etc and listed them on the front page for everyone to have instant access to. I created links to footage of recent tournament matches, pics, tournament results, and even ranking battle schedules! Anything of interest I update in the News section of the post and archive them when we enter a new month. A bit too much you say?

This will help your scene not only grow, but improve as well. Within months of my arrival back home, I’ve managed to increase the size, interest, and importantly the skill level of the scene here. Take it slow first if you’re new to all this, but with time and patient everything will fall together.

Gather together the trades that everyone has to offer too. CSS, HTML, photoshop, video editing, art, stick building/modding, access to venues, jobs at a game retailer, and more. Try to get everyone involved because this is everyone’s scene. Eventually you may want to create a MySpace group, youtube channel, and even a paypal account to fund for traveling expenses to tourneys, food, prizes, equipment, and anything else you can think of.

Here is an example of what we I have done thus far. http://www.shoryuken.com/showthread.php?t=219478 I already had someone use my thread as a template for their own community and everyone is welcome to do the same. Big shout out to the Arkansas crew!

It is a lot of work, but in the end it is all worth it. With the proper structure and patience, you’ll get your scene to where you want it to be.

Step 4: Managing Progression and Evaluating the Scene

I’ll keep this step concise. The last step is to supervise how well your scene is growing and improving. Toss in some tournaments and when you become comfortable, take it on the road. Test your skills with the next town, schedule team matches or tourneys and work from there. You’ll meet new friends, exchange personal information, form rivalries, trade secrets and overall, learn from the experience.



Remember... there are many useful links here on SRK to get you started. The rest is all up to you, but we're here to help too :tup: I'd like to thank my fellow K-Town members here in central Texas, who accepted my ideas, planning, and organizing to put us where we are today. As a treat, every keep your eyes open for my next set of vids. No Marvel this time, but some SFIV from a recent Central Texas Brawl tourney. www.youtube.com/rotendo You can find older MvC2 matches there too and I'm working on compressing the infamous Clockw0rk vs Dark Prince money match, so that youtube can accept it. Thank you all for reading!

This blog was featured at Shoryuken.com at this url: http://www.shoryuken.com/entry.php?b=1020 This is a copy and paste, so some links might not work and you'll have to copy&paste them into the address bar.

Employment at Gamestop/EB Games

The car pulls into an available parking space, the engine shuts off, and everyone exits. You see the Sears name in the distance... maybe Dillard's or something, I don't know. As a matter of fact, it's been ages since I've seen a Dillard's. Are they even still around? Anyway, you have only 3 stores in mind that you want to spend your time in (not including the arcade) : the Candy store, KB Toyz or whatever they have, and Gamestop/EB Games. The hottest games, latest gaming consoles, cool accessories... they have it all! How cool would it be to work here? You get to play all the latest games before everyone, cool swag, and the best part... you're having fun while working there! Hell yeah! Are you hiring... how old do you have to be to work here... I own every console ever, can I get a job... -- those are the typical questions asked everyday as many dream about working at Gamestop/EB Games and all for different reasons.

Dreams are good to have or so I hear according to some specialist. Something about "consolidating what we learned while we were awake so we can remember facts and information for years to come" and some say its R.E.M. (no, not the band) Anyway, the actuality about working at game retailer is that it is a job. Yes, you read that correctly. You have to work! Many people, mostly youth misconstrue what employees do at Gamestop/EB Games. I would list the job descriptions here, but I'd rather you look it up for yourselves. Umm... nevermind. I just checked and there isn't anything listed for game advisors or keyholders, but I'm still not listing them, lol. I'll run through the basics 'eh: customer service (this means you have to talk to people and have what they call 'social skills', be able to read and know how to alphabetize (A, B, C...Z)
Alright, I sort of tapped into this in the last paragraph, but I'll elaborate a little more here. Retail Skills vs Game Hardware/Software Knowledge. Round 1: Fight! Do you think you really have to know what a Nintendo-360-Station-2 is in order to sell it? The answer is: no. All is required is knowing how to talk to people. "Outstanding! You're wanting a Nintendo-360-Station-2? That'll look great in your entertainment center! What is the first thing you plan to do when you get home?" -something like that. Notice that nothing was mentioned about how the games will look or anything like that? Would it have helped if they actually knew what they were talking about more? Let's not get into that right now... or ever. Maybe if I feel like writing another blog about this, then we'll see. Someone that is much more knowledgeable about gaming consoles and game software will make the customer feel more secure about dropping $400 on that new system that just another great retailer. What can you provide to the company? Hopefully it is both.

Okay, so you know that you want a job working game retail. Are there any long term goals or benefits you're trying to get out of this? Usually people want to work there because of the availability to play the latest titles and stuff. You know what? I'm going to end this here and go straight to the point.

You want a job at Gamestop/EB Games, but so does everyone else. You fill out the application, turn it in (like everyone else), and hope to receive a call soon. The truth is this. You're never going to get that call and here is why: that store more than likely already have a full staff. Just because you see some of the same guys all the time, doesn't mean that they're in need of help. They have part-timers that come in for a few hours here and there throughout the week, managers don't have time to go through all the applications that are submitted daily on top of the other duties they are responsible for. In other words, it is not a priority and will just sit in the drawer, desk, or get filed... along with the hundred other applications that were submitted that month. I mean, who just leaves an application in the hopes that we see something we like and can use? Want to know who? People that never get hired! You want a job, you got to be persistent with the Manager, be that loyal customer, and express exactly why you should be hired... and please do not say because you own every console, and play games all day, or something similar. EVERYONE SAYS THAT! Alright,not everyone, but about 94% of the applicants that I've interviewed. Don't get me wrong, that is great! It all falls in the needs of the store, what the manager is looking for (if they're looking), and you're desire to work. Let me say that again... WORK! The only drawback is that it is retail. Meaning when it comes down to it, it is all about numbers, sales, and revenue. Economics101 people. I'm done. Don't want to beat a dead horse, but I think I exceeded that.

So I've jibber jabbered about dreams, reality/actuality, retail experience and hardware/software knowledge, goals, and the application drop off thing. You want a tip? Never drop off an application and walk off. Ask to speak to the manager, tell them about yourself and why you want to work there. A resume' attached to the application is a bonus. You don't have to be dressed or anything. They aren't going to interview you on the spot, but first impression goes a long way, but you don't want to over do it. Jean and a polo will suffice for dropping off an application, but a 3 piece suit for a job at Gamestop/EB Games (especially for a game advisor position) is a bit much. You're not going to start off getting that desired hourly wage or hours requested per week. Working hours per week are set by corporate, and fluctuate from week to week given to each store, which gets distributed among the staff excluding the manager. So you'll have some weeks where you were given 4 hours and some where you were given 14 or so. If you can't handle starting off like that and working your way up, don't bother applying. This is not the job for you. You want to have fun and get to play games? Get a job as a tester (quality assurance) Other than that then keep your current day job, that is if you have one.

-Rodolfo Camarena

My Trip to Concrete Games, THQ

Getting into the game industry is no walk in the park, but a guy has to do what a guy has to do. Just two weeks ago I decided to hit up a game development studio nearby as recommended by friends I have in the game industry. Well what is the name of that particular studio? THQ's Concrete Games based here in Carlsbad, CA.

Before I go into depth with this, it started with just driving my car along the highway to see how well it ran after adding transmission fluid to the old girl. I said to myself, "This is the best opportunity to stop by and talk to someone there while I'm out." So I thought. I've been to their website a couple of times. Nothing too fancy about it. Nothing much there either to tell you the truth, but they had their address there and I had it memorized so I knew where I needed to go. Off I went onto I-5S towards Palomar Airport Rd, but once I got there is when I realized that maybe I should have paid a visit to mapquest/google maps.

I'm pretty sure you know where I'm headed with this. I got lost looking for the damn place, which is suppose to be on this road, but for the life of me couldn't find the building. After driving up and down Palomar Airport Rd, I stop by a laptop store to ask for directions. Yes, I actually stopped to ask for directions! They looked up the place, printed the directions for me, and even written down their phone number. I left and a few minutes later I was at Concrete Games. As soon as I walk in, I knew something wasn't quite right. No one in the lobby and not a receptionist in site, but someone finally walked by and ask if they could help me. Like I wasn't suppose to be there or something. After explaining myself, they informed that they moved back in April! "They're still here, just not in this area", they said. Get this... they gave me a different address for them and off I went again. Inspecting the first address that I received from the laptop store I realized that it was different from the one I was just given and from what the website had. I should have known, but from the picture of the studio on the website led me to believe that I was there because they have not changed it. Bastards!

After about 2 hours of driving around looking for this place, I eventually gotten some GOOD directions. Ironically I have been driving past the building for the past 2 hours, but they are located in the back side. I was gone for too long and wasted gas, so I went home and tried again the following week. On the way back from UCSD, I stopped by to give it another shot. This time I drove to the back of the building and on immediately knew I was there. I could tell by the type of cars parked outside. Some very nice ones. The key sign for me was the suite number on one of the doors.

Next step, walking in and finding someone to talk to. Sorry for the detailed trip, but just had to share my experience in finding this damn place. Anyway, so I get inside and on the board is posted the suite numbers and studios that worked there. Incinerator Studios works in the same building as Concrete Games as they are also a subsidiary of THQ. I walked up the stair, to the door, pulled on the handle and was automatically rejected thanks to it being locked. You needed a card key to get in. So I was stuck outside with no way in and I do what anyone else would do. Call to get let in. What really bugged me about them is their directory. No one EVER picks ups and unless you know the party's extension you aren't going to get a hold of anyone. So I selected to listen to my options and entered the first three letters of a person's name (like they asked). I figured I'll enter M-I-C for Michael or Mike. There is always a Michael or Mike! "Dial extension 133 for.. Nick something", Dial extension xxx for someone else". So I had a name and an extension, call back and actually got through. I told him I was trying to get a hold of someone there and that I was actually outside, but he told him that he'll transfer me to their receptionist... only to get the same damn thing I've been getting before, no answer and a by name directory. New plan. Patiently wait for someone to walk out, rush them and beg to be let in! Just kidding, lol. I waited for someone to come out, stop them and ask a few questions. Now this guy was cool. I forgot his name, but he said that he could let me in to talk to someone when he came back from outside.

Two years later... It seemed like forever, but he came back as promised and went to look for someone and that is when the HR Recruiter. I quickly told her exactly why I was there, what I did, what I was looking forward to do, who I knew, the whole nine. I could tell in her voice that she was trying to hurry the conversation, but I kept asking questions and talking about different positions in the game industry that I could apply for. She wasn't very helpful and refused to give me further information as to who was who, allowing me to talk to someone else, not even emails! Believe me, I was trying all sorts of angles and she had an answer for everything it seemed. She was not prepared for someone like me, but I respect her job and took some advice when it came to applying to certain positions and things like that. She even explained to me how the online job listings work and applying to them and that she nor any other recruiter would take a resume, unless it was submitted via the job posting's url. It is a way for recruiters to keep track of potential candidates. What I liked the most is what she said before I left. "Normally we don't have people walk in like you just did, and I don't even know how you got in..." I thank her for her time and left the studio.

I wasn't completely disappointed, but took from it enough to know what I have to do next. I left with no names, email addresses, or anything. "Oh they're too busy right now, they're in the middle of production, etc..." were her excuses. I'll be back though. Earlier she asked if I ever submitted a resume online and I told her that I have in the past, but wasn't sure how long ago it was. So I was going to double check when I got home. This is when it pays to know people in the industry. During my wait, I called up a friend of mine that works at Bungie, explained my situation, but got his answering machine instead. He would later send me an email with a contact at Concrete Games... thanks Chris!

The goal here is to get around Human Resources. If you can do that, you're set. Their job it to match job openings with qualified candidates via resume and not by recommendation from other game industry personnel. So if you know Mr. Miyamoto, having him send in your resume will not improve your chances unless it is sent to the HIRING MANAGER and not through HR.
As soon as I got home, I checked my email and what do I find there? A reply to my application for an AP position from THQ. "Although we are impressed by your skills, we are unable to offer you an interview at this time. This job has been filled by another candidate who more closely meets the position requirements." I think walking in helped because obviously she remembered my name and looked up my resume as soon as I left. I think I'll try again in another week ^_^

-Rodolfo